BHcrafts produces handmade clothing and decorative items, which involves women from Bosnia and Herzegovina.
Lejla Radoncic started this project in 1995 as the director of a refugee center built by The Norwegian People’s Aid after the highly destructive war in Bosnia. It began as a humanitarian enterprise, and today has developed into a successful export-oriented business which is still growing. BHcrafts promotes the cultural heritage of Bosnia while using its traditions to develop products appealing to the modern market.
The way one humanitarian idea developed into a successful business project
BHcrafts is a unique and successful project. Women are among the greatest victims in any war, and thousands in Bosnia lost their men, their families and their homes, leaving them to raise their surviving children any way they could. Relevant research has proven that the best way to confront this trauma is to give the women the skills and opportunity to move forward. BHcrafts has given more than 500 women of all ethnicities the chance to put the past behind them and to work for a better future.